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Identify and explain the purpose of the four categories of financial ratios (liquidity, profitability, debt and activity). Analyze how the CEO uses the information from

Identify and explain the purpose of the four categories of financial ratios (liquidity, profitability, debt and activity). Analyze how the CEO uses the information from these ratios to improve the performance of the business. Illustrate with an example.

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Financial ratios are key tools used by businesses to assess their financial health and performance These ratios can be broadly categorized into four main types liquidity ratios profitability ratios de... blur-text-image

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