Question
Identify and explain three (3) factors driving the evolution of the importance of personal selling to the firm. Use at least one appropriate example in
Identify and explain three (3) factors driving the evolution of the importance of personal selling to the firm. Use at least one appropriate example in your explanation [ 9 marks]
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
