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Identify and share at least 1 advertisement from the different types listed below Institutiona l - promotes an organization's image, reputation, or ideas rather than
Identify and share at least 1 advertisement from the different types listed below
- Institutional - promotes an organization's image, reputation, or ideas rather than a specific product.
- Pioneering - tries to develop primary demand for a product category rather than demand for a specific brand.
- Competitive - tries to develop selective demand for a specific brand
- Direct competitive - aims for immediate buying action.
- Indirect competitive - points out product advantages to affect future buying decisions.
- Comparative - making specific brand comparisons using actual product names.
- Reminder - tries to keep the product's name before the public
Explain the following about your selected advertisement:
a) Provide a screenshot, or upload a photo or link. Provide a specific source of the ad.
b) What media has been used for the ad and why?
c) What kind of advertising is illustrated, select from the above-listed types and explain?
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Advertisement Examples Here are examples of advertisements from different categories along with explanations 1 Institutional Advertising Advertisement Doves Real Beauty campaign launched in 2004 Sourc...Get Instant Access to Expert-Tailored Solutions
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