1. Identify and summarise two key provisions of Australian Consumer Law that impact on advertising ethics.
2. Identify two Acts relevant to the production and delivery of copy and explain their key provisions.
3. Identify national standards that apply to advertising and explain their key provisions.
4. Identify a code of ethics relevant to advertising. Review the Code and based on your review, discuss three ethical principles that may impact the production and delivery of creative copy.
5. Outline how the following constraints affect how copy is prepared, analysed and evaluated.

• Resources
• Time
• Subject matter
• Target audience
• Legal
• Ethical