Identify any differences between the strategies and profit or losses. What are the dangers of only looking at profitability?

strategy 1: For this quarter I have decided to partner with Azure Airlines as a dual-designated carrier. Our plans to expand will generate more profit and limit our costs. We also have begun charging $10 per customer for choosing their seat in advance because most of our customers choose that option.

strategy 2: invest more in marketing to increase the sale of tickets and cargo, though I have found that improving employee morale has also had a significant impact on customer retention as well. This would increase profits by keeping customers returning as well as being able to get our name out there to new customers.