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Identify areas or issues the organization needs to focus on and address: service-area needs assessment; competition review/analysis; up-to-date mission and vision statements; primary activities (operational

Identify areas or issues the organization needs to focus on and address: service-area needs assessment; competition review/analysis; up-to-date mission and vision statements; primary activities (operational and financial performance); and secondary support services (culture, human resources management, and IT systems). Also, create 5-6 broad-based goals, and then develop the business initiative recommendations to improve performance or achieve these goals

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