Identify at least three measures or ratios from the list below which you plan to use as evaluation benchmarks for measuring your success during gameplay. Please allocate a weighted percentage to each measure so that they sum to 100%. Make sure you justify why you are using these measures instead of others and why you have placed greater importance on certain measures over others. Together (you are allowed to choose more than three), they should form a wellrounded set of criteria that your team intends to monitor, and which should facilitate the execution of your chosen strategy. Please note that between Rounds 5 and 6, you will be selecting and ranking the measures that will be used to calculate your Capsim Performance grade. You may choose to use the same measures you outline in this memo, or you may decide to change them if your strategy shifts during gameplay. Available measures: - Cumulative Profits - Average Market Share - Average Return on Sales - Average Asset Turnover - Average Return on Assets - Average Return on Equity - Ending Stock Price - Ending Market Capitalization A separate document will be posted that outlines each of these measures in more detail, though you should also conduct your own research. Identify at least three measures or ratios from the list below which you plan to use as evaluation benchmarks for measuring your success during gameplay. Please allocate a weighted percentage to each measure so that they sum to 100%. Make sure you justify why you are using these measures instead of others and why you have placed greater importance on certain measures over others. Together (you are allowed to choose more than three), they should form a wellrounded set of criteria that your team intends to monitor, and which should facilitate the execution of your chosen strategy. Please note that between Rounds 5 and 6, you will be selecting and ranking the measures that will be used to calculate your Capsim Performance grade. You may choose to use the same measures you outline in this memo, or you may decide to change them if your strategy shifts during gameplay. Available measures: - Cumulative Profits - Average Market Share - Average Return on Sales - Average Asset Turnover - Average Return on Assets - Average Return on Equity - Ending Stock Price - Ending Market Capitalization A separate document will be posted that outlines each of these measures in more detail, though you should also conduct your own research
