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Identify at leYou will be asked to develop a crisis management plan for a company of your choice. Do not forget proposing how you would
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DEVELOPING A CRISIS MANAGEMENT PLAN ASSESSING RISKS The first step is a risk assessment which identifies potential issues and crises that would disrupt your business function andor processes Work with ...Get Instant Access to Expert-Tailored Solutions
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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