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Identify consumer/residential and business segments that form potential customer base for smart thermostats. This section is complete, Examples of segments are: Consumer/residential- home owners &

  1. Identify consumer/residential and business segments that form potential customer base for smart thermostats. This section is complete, Examples of segments are: Consumer/residential- home owners & landlords in urban or rual areas. With either single or multi family homes. Then broken down further (deographicaly) ie age income, married or single.
  2. Select three segments that should be targeted by smart thermostat vendors. Using the criteria listed in Figure 2 below, evaluate the attractiveness of each segment that the companies should target. Use research/data to support your answer. See the segment evaluation criteria below. (30 points)
  • Identifiable: Explanation
  • Substantial: Explanation
  • Reachable: Explanation
  • Responsive: Explanation
  • Profitable: Explanation

question 3. List and explain purchase criteria that are likely to be important to a residential as well as a business customer when purchasing smart thermostats.

This questions needs to be formeatted with headings and subheadings. Referances are required. All of the reports I'm finding require payment, or don't provide enough information.

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