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Identify cost drivers in Apple's R&D activities across hardware and software development. Implement an ABC system to allocate costs to different product development projects. Calculate

Identify cost drivers in Apple's R&D activities across hardware and software development.

Implement an ABC system to allocate costs to different product development projects.

Calculate the cost per new product prototype using ABC allocations.

Analyze profitability and market potential for each new product category.

Recommend strategies to optimize R&D efficiency and accelerate time-to-market.

Investment Project

Initial Investment ($)

Annual Cash Flows ($)

Project Life (years)

Project A (Hardware)

$10,000,000

$2,000,000

5

Project B (Software)

$8,000,000

$1,500,000

4

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