Identify gaps - research what other companies (or industries) are doing around sustainability that you think your chosen hotel/hotel company could be doing. These gaps could be around specific programs, use of certain equipment, looking at how a building is constructed and operated .

This previous step is not meant to be exhaustive - that would be MUCH larger project. By looking for gaps, you are now starting to identify the potential recommendations that you can make around sustainability and your chosen company. This is where your research about your chosen hotel will start to mesh with your ideas around what to propose to make your chosen hotel/hotel company more sustainable.

In identifying gaps, you will be starting to learn more about what it means to be sustainable, in the hotel industry but also more broadly.