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Identify how a retailer of your choice would use the different methods of segmenting to define distinct target markets. Retailers NOT available -Walmart, Costco, Canadian

  • Identify how a retailer of your choicewould use the different methods of segmenting to define distinct target markets.
    • RetailersNOT available-Walmart, Costco, Canadian Tire, Nike, Amazon- stick tobrick & mortar.
  • This segmentation process needs todescribe the CUSTOMERnot the retailer - focus on the customer. For example, talk about Sport Chek's golf customer.
    • Feel free to recreate asimilar worksheetin a word.doc - be sure to answer all questions.

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