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Identify marketing strategies that are used by the chosen Coca-Cola company to reach international markets. Analyze how the company conducts its international marketing Evaluate the
Identify marketing strategies that are used by the chosen Coca-Cola company to reach international markets.
- Analyze how the company conducts its international marketing
- Evaluate the essential trends and the key challenges that the company faces
- Determine if any adaptations have been made to market their product within international markets
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
