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identify research issue that we facing today choose 3 and explain Research issues Rmmh question Composition of customer Who is in our customer market segment

identify research issue that we facing today choose 3 and explain

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Research issues Rmmh question Composition of customer Who is in our customer market segment market segment? Competitor Consumers' perception of What else do theyr buy and competition why? Consumer Motivation for purchase What is the motivation for buying our product? Product Improvement of product Does our product provide the desired benets? Promotional Effectiveness of different What and where do our messages and media customers hear about us? Distribution Ease of purchase Is our product available at the right locations? Pricing Choosing pricing levels What do our customers think of our nrice? mmmmwm m

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