Question
Identify some of the factors that have contributed to the growth of direct marketing. Do you see these factors being as relevant today? Discuss why
Identify some of the factors that have contributed to the growth of direct marketing. Do you see these factors being as relevant today? Discuss why or why not, and the impact they will have on direct marketing in the future.
Step by Step Solution
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Step: 1
According to the official definition of the Direct Marketing Association DMA direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable resp...
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Environment
Authors: Peter H. Raven, David M. Hassenzahl, Mary Catherine Hager, Nancy Y. Gift, Linda R. Berg
9th edition
1118875826, 1118875827, 1119034132, 9781119034131, 978-1118875827
