Identify the $8$ ?False Statements

Q: $1$ : As you thrive in your career $$ ?more and more of your responsibilities will include marketing

Q $2$ : The Joe & Co $.$ ?case study was about Reason for Being

Q $3$ : Smart marketing starts with understanding your company's $/$ your brand's Reason for Being and your customer's Reason for Need

Q $4$ : The $4$ P $\text{'}$ s of marketing refer to Product, Price, Place, and Promotion

Q $5$ : Opportunity Costs refers to the tradeoffs in making optimal decisions.

Q $6$ : Companies with a marketing orientation start with the customer value in mind.

Q $7$ : You can $$ t develop an effective marketing strategy if you don $$ t have a clear understanding of the company $$ s business strategy, business model, reason for being, and customer $$ s reason for need.

Q $8$ : In marketing and sales, you want to advertise, focus on $,$ ?and communicate attributes.

Q $9$ : The value in the Value Proposition is from the customer $$ s perspective

Q $10$ : Professor Patrick's recipe for High Performance Marketing aligns Reason for Being, Reason for Need, and Reason for Revenue or Profit

Q $11$ : Channels of distribution can also be thought of as Place strategy.

Q $12$ : A Brand Landscape Map allows you to visually see your competition in two areas that drive category decisions.

Q $13$ : The $$ Pareto Principle $$ ?applied to marketing indicates that $80\%$ ?of your sales or profits will come from $20\%$ ?of your customers, the $80/20$ ?rule $$

Q $14$ : Marketing is about influencing people before, during, and after their purchase.

Q $15$ : Differentiation, Value Proposition, Brand Promise, Unique Selling Proposition, and Positioning are all ways marketers try to capture $/$ own the mental emotional space in a consumer $$ s head.

Q $15$ : The Oral Roberts Case Study was about opportunity cost.

Q $16$ : Marketing is more than advertising, promotion, or price deals.

Q $17$ : The basic principles of marketing apply don $$ t apply to non $-$ profit companies.

Q $18$ : The basic principles of marketing apply to B $2$ B companies.

Q $19$ : Your successful job search will involve you defining and marketing your personal brand.

Q $20$ : If you are confused on how to solve a marketing problem, you can always work back from the customer

Q $21$ : Marketing $$ s Big Rocks: More categories, more product options, more distribution points

Q $22$ : Fuzzy goals $=$ ?Fuzzy Marketing

Q $23$ : Political campaigns use $$ look $-$ a $-$ likes $$ ?and clustering as marketing strategies to improve donations $/$ voter turnout.

Q $24$ : Shark Tank contestants will always be asked: How are you going to grow customers, what is your customer acquisition cost, and what is the value of a customer?

Q $25$ : More research $=$ ?smarter insights $=$ ?sharper strategies $=$ ?more effective marketing

Q $26$ : Customer Lifetime Value stands for the total amount of money a customer spends over their lifetime of purchasing that product or purchasing from that company

Q $27$ : All customers are not equal.

Q $28$ : Effective marketers segment their customers based on value

Q $29$ : Professor Patrick has found that common reasons CEOs are unhappy with their marketing include: $1.$ ?Their business model is fundamentally flawed, $2.$ ?Their Marketing Strategy isn $$ t in alignment with their Business Strategy, and $3.$ ?They are doing activity in lieu of marketing.

Q $30$ : A production orientation focuses on making $/$ producing products, then finding a marketing and selling them

Q $31$ : The promise of marketing is moving time forward through faster growth and greater velocity.

Q $32$ : Marketing metrics are used to measure the effectiveness of marketing initiatives.

Q $33$ : Marketing can be $1$ : $1,1$ : Few, and $1$ : Many.

Q $34$ : Strategy addresses the What question $($ e $.$ g $.,$ What are we going to do $?)$

Q $35$ : Mark Jaffe $$ s quote: Contrary to popular belief there are no success secrets $,$ ?the important stuff is painfully obvious $$ ?could be applied to the discipline of marketing.

Q $36$ : Marketers use Customer Personas to better understand key customer segments by need, usage, attitude, demographics, and potential.

Q $37$ : The point in the Customer Journey when a prospect becomes a customer is called a Consideration.

Q $38$ : Apple selling through company owned stores vs $.$ ?selling online direct to consumers and selling through $3$ rd party retailers $($ like Target $)$ ?are examples of the same company leveraging different Place strategies.

Q $39$ : The Price P refers to Pricing Strategy $($ not the specific price $)$

Q $40$ : The Promotion P refers to Advertising and Communication Strategy

Q $41$ : Paco Underhill $$ s quote: $$ If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom $$ ?could refer to the impact of marketing. $$

Q $42$ : Your brand promise is what your customers tell you it is $.$

Q $43$ : Narrowing your strategy, customer target, and product offering is a way to strengthen your brand.

Q $44$ : A common mistake marketers make is not starting a marketing plan with clear, specific goals.

Q $45$ : A common mistake marketers make is treating all customers equal