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Identify the arguments by W . Chan Kim and Ren e Mauborgne ( 2 0 0 3 ) in the context of attraction strategies. (

Identify the arguments by W. Chan Kim and Rene Mauborgne (2003) in the context of attraction strategies. (Check all that apply.)
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Employees having a strong attachment to their organization's identity show minimum resistance to change.
Conversion to a new idea stalls once a critical mass of people are engaged.
Agents are necessary to reach a critical mass before change can be completed quickly.
Reaching the critical mass creates a tipping point, beyond which change can be rapid and straightforward.

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