Identify the current demographic and wealth distribution changes occurring between developed and developing nations. Discuss key features of adaption and reconfiguration expected from international businesses in responding to these changes. (100%)

1%-39% Little to no attempt to address the question, or an attempt to address the question that lacks coherence or relevancy. 40%-49% Some attempt to identify demographic and wealth distribution trends but some errors in understanding or significantly lacking in detail. No discussion on drivers of changes, instead mostly descriptive. Little or weak identification of adaption and reconfiguration, only one or two relevant adaption and reconfiguration responses identified. Little or weak discussion. Weak or irrelevant examples given. 50%-59% One or some major demographic and wealth distribution trends identified with some detail included. Mention of some drivers of change but lacking detail. Some identification of adaption and reconfiguration challenges, two or more relevant adaption and reconfiguration responses identified. Some discussion. Some use of relevant examples. 60%-69% Multiple major global trends identified with good detail included. Connected discussion on drivers of change. Good identification of demographic and wealth distribution challenges, two or more relevant challenges identified. Good discussion. Good use of relevant examples. 70%-100% Multiple major demographic and wealth distribution trends identified within a focused discussion on the drivers of change. Excellent identification of adaption and reconfiguration, three relevant adaption and reconfiguration responses identified. Excellent discussion. Excellent use of appropriate and well-chosen examples.