Question
Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonalds approach the issue of standardization? Does it also think local and
Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does it also think local and act global?
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The criteria of McDonalds towards standardization under the strategies of universal marketing conseq...
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Business Data Communications Infrastructure Networking and Security
Authors: William Stallings, Tom Case
7th edition
133023893, 978-0133023893
