Identify the key factors that influence consumer behavior of Massine.

Explain the role cultural, social, and personal factors play in Massine$$s behavior while purchasing the car.

Explain how Massine$$s needs, emotions, and memory influence his behavior.

Discuss the key stages of the buying decision process for Massine Bouzerar.

What evaluative criteria is used during the buying decision process?

Role$-$play Massine and assign weights to each of the above criterion in order of perceived importance of the criteria for the decision making.

What kind of risks does Massine face during the car purchase process, and how does he manage them?