Identify the key internal and external factors that influence consumer behavior Assignment Guidelines Please select one of the two options below - DO NOT DO BOTH. Option 1: Visit a retail store of your choice and find five examples of how marketers use internal and external factors to influence consumer purchase decisions. Take photos and embed them in your short paper explaining the tactics used by marketers. Option 2: Find an example of five advertisements (print or video) that demonstrate different internal and external factors that influence consumer purchase decisions. Be sure to embed the photos or include links to the advertisements in your short paper explaining the tactics used by marketers. Here are some good sources to find ads: AdForum > The Ad Council >> AdExpresso - Facebook Ads Examples From Every Industry