Question
Identify the level of measurement of the data, and explain what is wrong with the given calculation. In a survey, the favorite foods of
Identify the level of measurement of the data, and explain what is wrong with the given calculation. In a survey, the favorite foods of respondents are identified as 0 for italian food, 1 for mexican food, 2 for chinese food, and 3 for anything else. The average (mean) is calculated for 551 respondents and the is 1.1. The data are at the level of measurement. nominal ratio ordinal interval
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
