Identify the number of buyers in the industry: the generation who purchases the product . The larger the target market is, the higher their power (ability to drive down the price of the product). A large coustomer base has more power to drive down the price of the product. Or a larger consumer base has more power to demand certain product. Using Paula's choice,Skin balancing kit for baby boomers as case study. Identify the buyers Analysis of power of buyers Conclusion ( based on the power of buyers, this product is.... Citation statement, example... according to world bank report of August 1