Identify the primary business emphasis of each of the following companies as (a) a low-cost emphasis or (b) a premium-price emphasis. If you are unfamiliar with the company, you may use the Internet to locate the company's home page or use the finance Web site of Yahoo.com.bb

Allegiant Travel Services (ALGT)
2. Best Buy (BBY)
3. BMW
4. Dollar Tree (DLTR)
5. E*TRADE (ETFC)
6. Goldman Sachs Group (GS)
7. Lowe's (LOW)
8. Nike (NKE)
9. Pepsi Co, Inc. (PEP)
10. Staples
11. Sub-Zero
12. Mercedes-Benz