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Identify the successful and unsuccessful aspects of the negotiations in the case of Cindy. Was it successful overall? How and why or why not? What
- Identify the successful and unsuccessful aspects of the negotiations in the case of Cindy. Was it successful overall? How and why or why not?
- What powers and/or fears were at play? How were they handled?
- Can you identify anything in the case that was considered non-negotiable?
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Price Management Strategy, Analysis, Decision, Implementation
Authors: Hermann Simon, Martin Fassnacht
1st Edition
3319994557, 978-3319994550
