Identify the type of consumer product Maguire is (shopping/ specialty/ convenience/ unsought) and why? Explain features of the product category.

What stage of the product life cycle (PLC) is the brand in? Branding serves various purposes.

In what ways do you think brand name Maguire is supporting overall marketing strategy for the company? (Hint: use 3 purposes of branding)

How did the brand adopt / make adjustment to products during the Pandemic?