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Identify the ways in which the corporate center may facilitate synergy among its SBUs. Explain the concept of sustainable competitive advantage. Compare and contrast the
- Identify the ways in which the corporate center may facilitate synergy among its SBUs.
- Explain the concept of "sustainable competitive advantage."
- Compare and contrast the four generic business strategies defined by Michael Porter.
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Digital Marketing Strategy Implementation And Practice
Authors: Dave Chaffey, Fiona Ellis Chadwick
8th Edition
129240096X, 978-1292400969
