Identify the ways in which the corporate center may facilitate synergy among its SBUs. Explain the concept
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- Identify the ways in which the corporate center may facilitate synergy among its SBUs.
- Explain the concept of "sustainable competitive advantage."
- Compare and contrast the four generic business strategies defined by Michael Porter.
Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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