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Identify three census tracts or zip codes 23325, 23322,23320 that you are familiar with; look them up at the Census Bureau website and find their
Identify three census tracts or zip codes 23325, 23322,23320 that you are familiar with; look them up at the Census Bureau website and find their respective scores for each of the index dimensions used in the case. Would you recommend that the publication in advertise to these areas? Why or why not?
using indexes rather than raw values when measuring whether customers match an advertiser's profile. What does this mean, and do you agree with this advice? Why or why not?
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