Identify three distinct ways in which advertisers use music to persuade. 2. Explain how either music or aromas can facilitate persuasion through the mere exposure effect. 3. What is Neurolinguistic Programming (NLP)? What is the premise of this theory? Identify the weaknesses of this approach. 4. Some argue that frequent exposure to rap and hip-hop music promotes negative social behavior. Others defend the music, arguing that the music depicts reality. Select a position and defend it.