1. Identify ways to adjust if business conditions change.
   • What can you do if your customers are slow to respond (buy) the innovation?
   • What can you do if one competitor is overtaking all the others, including you?
2. Describe the steps your company needs to take from concept outline to launch.
   • What is the size of development that will be required?
   • Will you require additional capital and personnel?
   • How would you approach determining the timeline from the beginning of development until initial product launch?