Question
Identify where each of the following terms would fit in the flowchart. Each of these terms fall under one of the boxes in the flow
Brand Equity: Total Equation (a) Brand Knowledge, (b) Brand Awareness, (c) Brand Image, (d) Brand Recognition, (e) Brand Recall, (f) Strength of Brand Associations, (g) CBBE, (h) Outcomes of CBBE, (I) Strong Brand Equity, (j) Larger Profit Margins, (k) Higher Trade Support, (I) Marketing Communication Effectiveness, (m) Opportunities to extend and license brand name, (n) Greater perceived differentiation, (o) Favorability of Brand Associations, and (p) Uniqueness of Brand Associations.
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Principles of Economics
Authors: Fred M. Gottheil
7th edition
978-1133962069, 9781285064444, 1133962068, 1285064445, 978-1285064437
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