1. Identify whether Boston Beer Company appears to follow a cost leadership or product differentiation strategy. What leads you to that conclusion? You can ignore the question of focus or broad based for now. (*Note: if your assigned corporation operates in multiple industries, picks its most prominent business unit and focus there.)
2. Has this strategy been successful? Rely on analysis here - not unsupported opinions! What performance data supports your conclusion?
3. If successful, what are the sources/bases of this advantage (use the specific sources/bases outlined in the lecture video for this module)? Is this success likely to be sustainable based on the nature of the sources/bases of their strategy? If unsuccessful, what can they realistically do to increase their likelihood of success? You should focus most of your efforts here, where you should explicitly apply material from the lecture and prior modules (e.g., VRIO analysis to inform the likelihood that the success will be sustainable).