Identify which branding strategy CANADIAN TIRE is using and what it is trying to communicate to its customers.

Identify which elements of the marketing mix the company is using to drive business.

Evaluate the effectiveness of their in-store promotions, external advertisement, and online communities( web/social media) with a full explanation.

Source and evaluate their mission statement and explain if you believe your experience met its intended goal ( in this case yes)

Identify other elements of the marketing mix the company could use to entice you to come to their establishment again.