Identify which of the following are primary activities and which are support activities in a value chain. Inbound movement of materials A. Primary activities B. Support activities Sales and promotion of products/services Management of cash inflows and outflows Movement of final products to customers Acquisition of materials from external source Quality assurance, control systems and work culture Maintenance of products Research and development Suppose the supply chain for a clothing industry is as follows: Raw materials > Parts manufacturing > Final assembly > Retailer > Customer If a final assembly company wants to expand into the manufacturing industry, it is pursuing a Horizontal integration Tapered integration Forward vertical integration Backward vertical integration 13 Which of the following is not a benefit of related diversification? Use of core competencies to increase overall performance of the company Fair allocation of resources and capital across business units based on performance Linkages among business units lead to greater profits Transferring and leveraging core competencies into business units in a new industry 14 Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their below-average functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its top-selling product line. The company expected the addition of distinct features and a brand-new design of laptops would allow it to charge premium prices and attract a large group of customers. Based on the above information about Technology Inc.'s market segmentation, the company is pursuing a Focus strategy Segmentation strategy Differentiation strategy Standardization strategy 15 According to Porter's generic strategies, company with a cost leadership strategy creates competitive advantage through and targets a __market. Differentiation; narrow Low cost; broad Low cost; narrow Differentiation; broad Identify which of the following are primary activities and which are support activities in a value chain. Inbound movement of materials A. Primary activities B. Support activities Sales and promotion of products/services Management of cash inflows and outflows Movement of final products to customers Acquisition of materials from external source Quality assurance, control systems and work culture Maintenance of products Research and development Suppose the supply chain for a clothing industry is as follows: Raw materials > Parts manufacturing > Final assembly > Retailer > Customer If a final assembly company wants to expand into the manufacturing industry, it is pursuing a Horizontal integration Tapered integration Forward vertical integration Backward vertical integration 13 Which of the following is not a benefit of related diversification? Use of core competencies to increase overall performance of the company Fair allocation of resources and capital across business units based on performance Linkages among business units lead to greater profits Transferring and leveraging core competencies into business units in a new industry 14 Technology Inc. has three computer product lines: laptops, desktops and tablets. The company's marketing team recently conducted a market research and found out that their products were less popular among customers due to their below-average functionalities and designs. To win back their customers, Technology Inc. decided to target and allocate majority of its resources to the laptop market, which has always been its top-selling product line. The company expected the addition of distinct features and a brand-new design of laptops would allow it to charge premium prices and attract a large group of customers. Based on the above information about Technology Inc.'s market segmentation, the company is pursuing a Focus strategy Segmentation strategy Differentiation strategy Standardization strategy 15 According to Porter's generic strategies, company with a cost leadership strategy creates competitive advantage through and targets a __market. Differentiation; narrow Low cost; broad Low cost; narrow Differentiation; broad
