Identify who you will target living in Canada to sell your new backpack product to. Here are some suggested target user groups: Those who 1) Children returning to school, OR 2) College/University students OR, you may create a different target market group;however, consumers must be living in Canada and the product sold in Canada. Describe the target market in detail on the attached page.

3. Now describe the marketing mix (4Ps: Product, Price,Place, Promotion) and key point of differentiation on the attached page. You are not limited to the size of the sections, you can type more information as the sections are expandable.