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Identify why marketers might prefer narrowcasting over broadcasting to reach audiences associated with narrowcasting from the perspective of a consumer.
Identify why marketers might prefer narrowcasting over broadcasting to reach audiences associated with narrowcasting from the perspective of a consumer.
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Narrowcasting and broadcasting are two distinct approaches to reaching audiences and marketers may prefer narrowcasting for several reasons when consi...
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International Accounting
Authors: Frederick D. Choi, Gary K. Meek
7th Edition
978-0136111474, 0136111475
