Identifya primary and secondary audience for your products.

Based on a local small custom cabinet company with 2 employees

1. Identify a primary and secondary target segment. Describe why you selected these segments as the biggest potential customer population.

2. Identify at least one product you will position for each segment and describe why you choose those products. Describe how the products solve the customer's problem/why they would want that product.

3. Describe two ads that get a different message across focused on each segment.