IDEO: Human-Centered Service - HBR

Questions:

1. How would you characterize IDEO's human-centered innovation culture, process, and philosophy? What are the core elements?

2. How does the design thinking process work at IDEO? How might you apply the process to People Express?

3. Why are empathy and human-centeredness foundational in the design process? Comment if you think this is the path businesses will take in the future to be successful.