idope or ts ew lesury sedan by showing it side by-side 37) 38) into adopters. new product and helps turn them rather than demand for a specific hrasns eop primary demand for a aroduct category C) tries to koep the produet's name before the public B) tries brand demand for a specifie E) tries to kevelop selective deons using actual product names 39) When an advertiser pays a fixed amount (e.g. 70 cents) each time a web surfer clicks on fix 19) the advertiser's ad and links to the advertiser's website, the process is called A) pay- per-click B) advertising allowance C) copy thrust D) pioneering advertising. E) pay-per-view 40) Although there is still much to be learned about how mobile advertising differs from 40) other formats, initial findings indicate that advertising on mobile devices should A) include a definitive story arc. B) maintain the look of traditional ads. C) avoid using video. D) focus on creativity E) remain the same as a firm's advertising on any other format. 1) Sales-oriented pricing objectives include A) growth in unit sales, dollar sales, or share of market B) meeting competition. C) profit maximization. a target return. None of these answers is correct. 41)