Question
If 75% of consumers are aware of Ace Motors' newly launched line of hybrid cars called the Opus, and 45% of that group likes the
If 75% of consumers are aware of Ace Motors' newly launched line of hybrid cars called the Opus, and 45% of that group likes the product's benefit, and 44% of that group finds the price acceptable, and 51% of that group intends to buy the product in their local market, and 75% of that group actually purchase the product from Ace Motors and its dealers, then the market share index for the Opus is ________.
1.2% | ||
3.6% | ||
5.7% | ||
7.5% | ||
12.9% |
Calculate the net marketing contribution, if a business produces 25,000 units at $10 margin per unit, with total marketing and sales expenses of $100,000.
$50,000 | ||
$350,000 | ||
$100,000 | ||
$250,000 | ||
$150,000 |
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