If a B$2$B prospect does not have a perceived need to buy your product or service, $\_\_\_\_\_.$

a$.$ your challenge is to understand the drivers of his$/$her business

b$.$ it shows that the B$2$B relationship is not yet fully developed

c$.$ you should address it only when the customer objects

d$.$ you have no control over the objections

e$.$ you can avoid it with thorough qualification during your third step of the selling process