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If a call center manager is studying a list of products that customers have bought in the past year as well as those customers' demographic

If a call center manager is studying a list of products that customers have bought in the past year as well as those customers' demographic data, and if this analysis is intended to be used in the company's next annual planning cycle to possibly realign sales territories, this is an example of both:
internal-facing BI and strategic BI
customer-facing BI and strategic BI
internal-facing BI and operational BI
customer-facing BI and operational BI
None of the above pairs of BI types is correct
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