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If a clothing retailer decides to market a clothing line for more realistically figured women, resulting not only in greater sales revenue but many more
If a clothing retailer decides to market a clothing line for more realistically figured women, resulting not only in greater sales revenue but many more satisfied customers. A utilitarian would say this is good, mostly because: Question 11 options: a) It makes more money for the shareholders b) The marketing choice respects women c) It fulfills the goal of maximizing pleasure for a greater good d) The action broadens possible market share
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