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If a compan) hen it has economic power. engages in exclusive distribution has legal authority to call the shots has the ability to control resources
If a compan) hen it has economic power. engages in exclusive distribution has legal authority to call the shots has the ability to control resources can take profitable products away from channel inte
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
