If a company is being outcompeted by various rival companies in the Europe-Africa market for multi-featured cameras and consequently has an unappealingly low sales volume and market share in Europe- Africa, then company managers should

a.produce and assemble 5 models of multi-featured cameras with a 3-star P/Q rating, charge a price for multi-featured cameras in Europe-Africa that is about $10 below the prior year's industry average in Europe-Africa, and have 3 quarterly promotions of 2 weeks in length and discount of 15% or more in the Europe-Africa region.

b.immediately increase quarterly advertising expenditures in Europe-Africa to 10%-15% more than the highest amount spent by a rival company in the prior year, set a price for multi-featured cameras that is no more than $10 above the lowest multi-featured camera price charged by a rival company in the prior year in the Europe-Africa region, and offer a warranty period for multi-featured cameras in Europe-Africa of at least 2 years.

c.produce and assemble only 1 multi-featured camera model with a P/Q rating of 1-star; increase quarterly advertising in Europe Africa by 50%, and cut the company's multi-featured camera price in Europe-Africa to $5-$10 below the lowest price charged by any rival company in Europe-Africa in the prior decision round.

d.explore correcting most or all of the company's competitive weaknesses (shown at the bottom of the latest Competitive Intelligence Report for the Europe-Africa region); in addition, managers should initiate actions that they believe will result in the company having at least two important competitive strengths vis-