If a company is being outcompeted by various rival companies in the Europe-Africa market for multi-featured cameras and consequently has an unappealingly low volume and market share in Europe- Africa, than company managers should explore correcting most or all of the company's competitive weaknesses (shown at the bottom of the lasts competitive intelligence Report for the Europe-Africa region); in addition, managers should initiate actions that they believe will in the company having at least two important competitive strengths vis-a-vis its Europe-Africa rivals in the upcoming decision round. Produce and assemble only 1 multi-featured camera model with a P/Q rating of 1 - star; increase quarterly advertising in Europe Africa by 50%, and cut the company's multi-featured camera price in Europe-Africa to $5-$10 below the lowest price charged by any rival company in Europe-Africa in the prior decision round. increase spending for corporate social responsibility and citizenship to an amount that exceeds the prior-year maximum by at least 10%, hold 4 promotions for multi-featured cameras of 2 weeks each, offer a promotional discount of 20%, and increase quarterly advertising in Europe Africa by 25% produce and assemble 5 models of multi-featured cameras with a 3-star P/Q rating, charge a prince for multi-featured cameras in Europe-Africa that is about $10 below the prior year's discount of 15% or more in the Europe-Africa region. Immediately increase quarterly advertising expenditures in Europe-Africa to 10% more that the highest amount spent by a rival company in the prior year, set a price for multi-featured cameras that is no more than $10 above the lowest multi-featured camera price charged by a rival company in the prior year in the Europe-Africa region, and offer a warranty period for multi-featured cameras in Europe-Africa of at least 2 years