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If a company is crafting a new ad campaign to help deal with a crisis (e.g., consumers losing trust in the company as a result
If a company is crafting a new ad campaign to help deal with a crisis (e.g., consumers losing trust in the company as a result of negative stories in the press), what type of message would be the most
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel, Scott M. Shafer
9th edition
1118947029, 978-1119031963, 1119031966, 978-1118947029
