If a Company is including humans, then it is imperative that it will also involve: Human judgments, human emotions and rationalization

Research Question:

Critically explain and evaluating the above mentioned Behavioral Accounting Research by tackling the following point in detail:

Point 1

Entities accept research to finish proper decision making, however decisions can be influenced by human emotions. How can the group investigate such cases of rational and emotional decision making? (Design at least four steps to investigate such a scenario).

(Words limit 750)