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If a company is planning on investing in amount X in advertising. Which of the following is the safest investment option? (Assuming they all cost

If a company is planning on investing in amount X in advertising. Which of the following is the safest investment option? (Assuming they all cost the same per unit)

CPM Cost per mille (1,000 impressions)

CPV Cost per view

CPC Cost per click

CPS Cost per sale

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