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If a company manufacturers projectors and leases them out to government railway companies, who are the target consumers including their potential price sensitivity with advertisement

If a company manufacturers projectors and leases them out to government railway companies, who are the target consumers including their potential price sensitivity with advertisement projection on subway windows? (i.e., what is the likely own-price elasticity of demand coefficient). Please provide assumptions behind the elasticity coefficient you have determined (250 wor)

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